NAME: MANOJ MS
REGISTER NUMBER:20202MBA0365
If you’re a marketer who is looking to brush up on all things branding related, then we have good news. There’s a wealth of ultra-helpful, current, and free content that can be accessed anytime, anywhere – even when you’re far away from your office. These days, many branding blogs are offering up valuable information on all aspects of the branding universe, including everything from cutting-edge digital solutions to branding strategy development and brand positioning, expert insights on leveraging brand assets, product reviews, and more.Because it’s not always convenient to hit up every major brand management and marketing conference throughout the year, branding blogs are your go-to for keeping up with the latest insights in between those all-important networking events. And because we know your time is valuable, we took care of the heavy lifting and compiled a list of 50 must-read branding blogs so you can stay on top of your game, including:
Brand Strategy Blogs
Personal Branding Blogs
International Branding Practices & News
Design & Packaging Inspiration
CUSTOMER RELATION MANAGEMENT – A GUIDE
Over the past 30 years, the term customer relationship management (CRM) has evolved with the times—what was once seen as a tool designed to provide visibility into a company’s sales pipeline has morphed into something much more powerful .At its heart, CRM is about managing current and potential customer relationships by collecting and analyzing data. So while sales teams have long used CRM systems for tracking and evaluating leads, they’re now just one of many organizations that rely on the technology “It’s built for the customer, and it’s built for customer experience.”That emphasis on the customer, and specifically a business’s relationship with that customer, has pushed CRM systems from their sales niche to a starring role in the customer journey. CRM’s key strength is its ability to provide a single, unified view of each customer, a direct result of how it can collect data from multiple tools and, critically, provide the kind of insights that can fuel proactive support .So while sales teams still benefit from CRM technology, other teams derive just as much benefit from it, including customer service, product development, and marketing. And importantly, a CRM solution can help break down internal silos, enabling teams to collaborate more effectively and serve customers holistically .In this guide we’ll examine how CRMs help companies build relationships with customers, how that effort can improve business outcomes and customer satisfaction, as well as some techniques for managing the process
Customer Relationship Management (CRM) is often referred to as a process, strategy, or software/technology that enables organizations to manage relationships with their customers, vendors, and suppliers. Every business unit emphasizes on spurting a long term relationship with customers to nurture its stability in today’s blooming market.
Impact of Digital SCM in Modern Business
For every business, scm or supply chain management becomes pivotal for carrying out daily business operations. From data management to storage to managing inventory etc are all under the purview of supply chain management. Companies are proactively taking up newer techniques & methods to improve existing processes and this is where digital scm has an important role to play .With the growth & ease of availability of internet and tech devices, companies are making conscious efforts to digitize all possible operations. Traditional supply chain requires a lot of manual work and consumers a lot of man hours also. Maintaining records manually, accumulating data, keeping track of inventory etc becomes a big task. With supply chain management tools &software’s, companies can keep track of all operations real time & can improve the response time for business actions. These days companies try to create a robust digital supply chain model by using IOT as an important ecosystem. The digital scm consists of hardware, software, connectivity among all stakeholders and other advanced tools & technologies which help in creating an end to end supply chain. At all levels, the entire unit or team can keep track of business operations, real time data checks and can also access past historic data. This gives tremendous power to the employees and the company and can be used for measuring efficiency & productivity.
There are several applications of digital scm in modern business. Some of the key activities which are streamlined by digitizing processes are:
1.Warehouse management – The amount of goods or products in a warehouse or the pace available etc can be managed electronically through RFID tags.
2.Inventory management – How many goods are being consumed and which area, or how many goods need to be replenished etc are analyzed through analytics.
3.Logistics management- Tracking of trucks, trains or other logistics can be done real-time
4.Tracking of goods and assets – Quality of products, damage in goods etc can be monitored to ensure minimal damage and highest quality
5.Connectivity amongst production units – Different factories, production units etc can be connected amongst each other
6.Raw material management – Volume of raw material required for production, reduction of waste etc can be evaluated by using analytics
This gives power to companies to ensure that all departments are connected. So much so, that other departments like marketing, sales, finance etc can also access all this information and plan with their requirements & resources accordingly. Digital supply chain management has a significant role to play across various industries where currently traditional scm models are functioning. Some key industries which can be benefitted are food, mining, retail, pharmacy etc. Integration of Iota tools with data analytics can improve supply chain and ensure higher & quicker productivity in these critical sectors. Big data analytics, artificial intelligence, machine learning etc are some tools & software which are gradually finding their way in business operations. These can be costly initially implement & understand but in the long run prove to be a big boon for an operations-based company.
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